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Entigral’s TraxWare® to Address Gray Market Sale of High End Bats

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November 10, 2015 – Raleigh, NC – Entigral Systems, Inc., an asset and inventory tracking company, announced today the deployment of an automated shipping and tracking system at DeMarini Sports to address gray market sales of their high end bats. DeMarini, located in Hillsboro, OR, a division of Wilson Sporting Goods, is the world’s leading manufacturer of high performance baseball, fastpitch, and slowpitch bats.

Gray marketers were undercutting legitimate DeMarini retailers with unauthorized discounted prices on DeMarini high performance bats so DeMarini turned to Entigral to address this issue. Entigral’s asset tracking solution, based on its highly scalable TraxWare software platform, was integrated into DeMarini’s unique manufacturing process to mark and serialize each bat using 2D barcoding and RFID tags. The bats are individually packaged and shipped to DeMarini authorized resellers. TraxWare automates the verification of each shipment, registering each bat to the designated recipient. As bats are found on the gray market, they are easily traced back to the original shipment and recipient. This provides DeMarini with complete visibility of the origin of its bats globally.

“The problem of gray market sales of DeMarini products is not just about margin erosion it is also about brand erosion for us and our valued retailers. It’s important for us to maintain the image of quality and integrity originally instilled by our founder Ray DeMarini,” said Nathan Baldwin, Plant Manager at DeMarini. “Entigral’s solution nips the problem in the bud, and because it integrated seamlessly within our current processes, deployment was quick and painless,” added Baldwin.

Entigral’s solution includes the use of 2D barcoding and RFID technology throughout the process. By deploying TraxWare with sensor technology, DeMarini is able to track and account for each of its bats. They have now brought their high performance bat manufacturing into the world of Smart Manufacturing and the Internet of Things.

Mark Self is Elected to Board of CED

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September 16, 2015 ‒ Raleigh, NC ‒ Entigral is pleased to announce that its President and CEO, Mark Self, has been elected to the Board of Directors of the Council for Entrepreneurial Development (CED).  CED provides education, mentoring and capital formation resources to new and existing high-growth companies and entrepreneurs.  Entigral has been an active member of CED for several years and is pleased to continue its support through active engagement on the Board.

“As a high-growth early stage company, Entigral has benefited from the many resources and networking opportunities offered by CED.  I am excited about the opportunity to give back to CED through counsel for their educational and outreach efforts,” said Mr. Self.  CED’s Board helps determine CED’s service and program priorities and ensures resources are in place to allow CED to continue to help entrepreneurs to succeed.

Today, CED concluded its Tech Venture Conference held at the Raleigh Convention Center.  North Carolina’s Regional Internet of Things organization, NC RIoT, also participated in this event to showcase local Internet of Things (IoT) products.  Entigral’s TraxWare® software platform was highlighted at the NC Riot conference.  In addition, at the conference, Booth Kalmbach, Entigral’s CTO, participated in a panel discussion on The Nuts & Bolts of the IoT.

“Participating in local entrepreneurial organizations such as CED and NC RIoT will continue to support Entigral’s growth efforts in this evolving Internet of Things space,” Mr. Self concluded.

Entigral Closes on New Financing Round

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Entigral Systems, Inc. is pleased to announce that it has closed on a new round of financing.  The financing, an extension of its earlier Series A Preferred Stock financing, closed in June.  The funds will be used for funding the continued expansion of the company’s business operations.  “This investment supports our continued success in the marketplace and Entigral will use the new funds to expand our sales and product development efforts,” said Mark Self, the company’s President and CEO.

Entigral is expanding its business to focus on a broad base of manufacturing companies in the automotive and logistics sector.

About Entigral Systems

Entigral is a software company that develops and sells TraxWare ‒ an industry-leading Enterprise Internet of Things (IoT) platform.  TraxWare enables a new generation of sensor-based inventory and asset tracking applications, primarily using Radio Frequency Identification (RFID) sensors, for Smart Manufacturing and Logistics.  These tracking applications include capital and fixed asset tracking, work in-process management, warehouse and supply chain management, and inventory replenishment.  For more information about Entigral’s solutions, visit www.entigral.com.

Entigral Names Mark Self as President and CEO

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February 9, 2015 ‒ Raleigh, NC ‒ Entigral Systems, Inc. is pleased to announce Mark Self as the company’s new President and Chief Executive Officer (CEO) and Tom Miller as the company’s new Chairman.  Mr. Self replaces Booth Kalmbach, a co-founder of Entigral, who has transitioned to Chief Technology Officer (CTO).  Mr. Miller takes over the Chairman’s role from Allen Bennett, the company’s other co-founder, who remains Executive Vice President, Professional Services.  All four will remain on the company’s Board of Directors.

Prior to his new role at Entigral, Mr. Self had executive sales and marketing roles at NCR, Motorola and IBM.  “We felt it was the right time to make the change,” said Booth Kalmbach.  “Entigral is growing nicely, and we needed additional expertise in strategic planning and market positioning to accelerate our growth.  In my role as CTO, I look forward to continuing to build up Entigral’s industry-leading software technology and to oversee ongoing development and implementation of our asset tracking and automation software platform, TraxWare®.”

Mr. Self said, “I am excited about the opportunity at Entigral.  Last year we announced the release of Version 5.1 of TraxWare and are actively installing solutions nationwide.  As a Board Member, I had visibility to the growth opportunities at Entigral and I believe we have a solid foundation for growth. My immediate focus will be to help accelerate the company’s growth, creating value for all stakeholders – investors, customers and employees.”

Mr. Self has spent the majority of his career developing and implementing go to market and sales enablement strategies for new hardware and software products in the retail, manufacturing and supply chain industries.  Most recently, he served as Vice President of Marketing in the retail division of the NCR Corporation. Previously, he was at Motorola where he served as Vice President, Industry Solutions Group.  Prior to that he held various sales and marketing positions at IBM.  He holds a BS from the University of California, Davis and a Masters of Management from Northwestern University.

Tom Miller, an Entigral Board member since 2007, takes over as Chairman.  Mr. Miller has an extensive resume of success in the technology industry that will be instrumental in helping achieve Entigral’s growth strategies.  Miller is currently a Partner in The SAGE Group of Bellevue, Washington, a management consulting company where he directs the company’s mobile computing, wireless and automated data collection practice.  He is currently on the Boards of Directors of Mobile Technology Inc. a global leader in mobile display technology solutions, and Quest Solutions Inc., a national mobility systems integrator with a focus on integrated mobile solutions.  Previously, he served on the Boards of Directors of Socket Mobile, Inc. and InfoLogix, Inc., an enterprise mobility automation company.  In addition, Mr. Miller was a member of the executive team at Intermec Corporation, a leader in the automated data collection, wireless and mobile computing industries, serving as its President from 2004 to 2005.  He is a past Chairman of A.I.M. Global and a member of the AIDC100 organization. He received his B.A. in Business and M.B.A. degrees from Western Illinois University.

Allen Bennett commented, “I am delighted that Tom Miller has assumed the Chairman’s role at Entigral Systems. His knowledge of the market, technology, the industry players and customer base will be of great value during this next growth phase.  Tom’s appointment enables me to focus on sales and building the internal systems necessary for the company’s growth.”

Sonic Automotive Selects Entigral for RFID Car Tracking System

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Bringing the Internet of Things to Sonic’s EchoPark

December 18, 2014 ‒ Raleigh, NC ‒ Entigral Systems, Inc. is pleased to announce that it has been selected by Sonic Automotive, Inc., a Fortune 300 Company and one of the largest retailers of new and pre-owned vehicles in the United States, to provide an automotive inventory tracking system.   Entigral’s leading asset tracking system, TraxWare®, will utilize radio frequency technology (RFID) to track pre-owned vehicles as part of Sonic’s new EchoPark retail store concept.  TraxWare® brings the Internet of Things to the automotive lot providing management with the inventory and location management visibility necessary in a fast moving, challenging and dynamic environment.

According to Mr. Chase Hitt, Sonic’s Application Development Manager, “We researched the market and determined that Entigral had the software platform combined with the latest hardware, extensive RFID tag solutions and expertise to help make our new EchoPark concept a reality for our customers.  Their ability to customize their TraxWare software to support our new business processes allowed us to develop a solution that meets our demands and our customer’s expectations.”

L. Allen Bennett, Entigral’s Executive Vice President remarked, “My compliments to Sonic’s senior management team and Mr. Hitt for having the vision to research the new trends in data collection technologies including RFID and contacting us. The ability to improve inventory accuracy, reduce manual paperwork, and improve Sonic’s efficiencies within their EchoPark store concept will be our goals with this project.”

About Entigral Systems

Entigral is a software company that develops and sells TraxWare ‒ an industry-leading Enterprise Internet of Things (IoT) platform.  TraxWare enables a new generation of sensor-based inventory and asset tracking applications, primarily using Radio Frequency Identification (RFID) sensors, for Smart Manufacturing.  These tracking applications include capital and fixed asset tracking, work in-process management, warehouse and supply chain management, and inventory replenishment.  For more information about Entigral’s solutions, visit www.entigral.com.

About Sonic Automotive

Sonic Automotive operates over 100 dealerships spread across 14 states and 25 major metropolitan markets. The company represents approximately 25 different automotive brands with the majority of their dealerships being luxury and import brands.  Operating as a subsidiary of Sonic Automotive, Inc., EchoPark will introduce a new specialty pre-owned automotive retail experience that is completely unique to the automotive industry. The guest experience is designed to build long-term relationships with guests by bringing transparency, ease and speed to all of their retail automotive needs.

Entigral Exhibits TraxWare at APICS 2014

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October 9, 2014 ‒ Raleigh, NC ‒ Entigral, a leader in RFID and sensor-based data capture and automation, today announced that it will be exhibiting at APICS 2014, Booth # 604. Entigral will demonstrate its TraxWare® software solution, showing how tracking of high valued assets can increase visibility, enhance workflows, and provide analytics to improve processes across the supply chain.
Entigral will demonstrate how TraxWare can be used to track RFID-tagged assets through multiple processes. TraxWare will be configured to work with several different RFID fixed and portable readers to automatically track aspects such as location, movement, and custody. Entigral staff will be available to discuss how sensor based technologies can be leveraged to track a multitude of assets including raw materials, finished goods, reusable containers, personnel, or equipment in either a cloud or premise based server model.

“RFID technologies and the Internet of Things offer an unprecedented opportunity to help supply chain professionals increase efficiencies by improving business operations. We are encouraged by the level of interest we have seen in this segment and look forward to sharing our solution in more detail,” says Mark Gemberling, VP of Sales & Marketing at Entigral.

APICS 2014 will be held at the Ernest N. Morial Convention Center in New Orleans, LA from Sunday, October 19 through Tuesday, October 21.

Entigral and ID Integration Announce Partnership

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June 16, 2014 ‒ Raleigh, NC ‒ Entigral, a leader in asset and inventory tracking software using RFID, is pleased to announce a strategic partnership and reseller agreement with ID Integration, Inc., a systems integrator of marking, scanning and tracking systems based in Mukilteo, Washington.  ID Integration will be reselling Entigral’s leading sensor automation software platform, TraxWare®, into the aerospace, government, and manufacturing segments.   Under this agreement, ID Integration will resell a variety of TraxWare applications that will help organizations move toward a smart manufacturing model.

ID Integration is a recognized leader at bringing the latest in manufacturing automation to marking, reading and verification systems for permanent, machine-readable barcodes.  They have been at the forefront of the newest RFID solutions for military and aviation industry compliance.  “Adding Entigral’s TraxWare to our portfolio provides us an extensible software solution for our existing customer base and allows us to extend our smart manufacturing offerings and RFID solutions to the general manufacturing environment,” said Gary Moe, President of ID Integration.

For companies to discover more about how to take advantage of the partnership, Gary Moe, and L. Allen Bennett, Executive VP of Professional Services at Entigral, will present at the 2014 Center for Advanced Manufacturing Puget Sound (CAMPS) Manufacturing Conference, in Bellevue, WA, on June 18th.  Their seminar, titled “Creating Manufacturing Efficiencies through Innovation,” will provide a road map of how RFID and direct part marking technologies can make every entity on the production floor become predictive.

“This new partnership is a testament to TraxWare’s ability to bring smart manufacturing and the Internet of Things to very compliance-driven market segments like the military and aerospace.  We are excited to work closely with ID Integration to bring TraxWare to market in these industries,” says Booth Kalmbach, Entigral President & CEO.

 

About Entigral

Entigral is a software company that develops and sells TraxWare ‒ an industry-leading Enterprise Internet of Things (IoT) platform.  TraxWare enables a new generation of sensor-based inventory and asset tracking applications, primarily using Radio Frequency Identification (RFID) sensors, for Smart Manufacturing.  These tracking applications include capital and fixed asset tracking, work in-process management, warehouse and supply chain management, and inventory replenishment.  For more information about Entigral’s solutions, visit www.entigral.com.

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Press Contact
Rachel Lee Brady
rbrady@entigral.com or 252-299-2326

Mark Gemberling, VP Sales and Marketing

mgemberling@entigral.com or 919-787-5885, x203

For more information about Entigral and its solutions, please visit www.entigral.com.

TraxWare®, AssetTrax™, WIPTrax™, SupplyTrax™, ControlTrax™, and ToteTrax™, are trademarks of Entigral Systems, Inc.

All other trademarks are the property of their respective owners.

Entigral Exhibits TraxWare at RFID Journal Live!

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Entigral Demonstrates Intelligent Asset Tracking

March 24, 2014 ‒ Raleigh, NC ‒ Entigral, a leader in RFID and sensor-based data capture and automation, today announced that it will be exhibiting at RFID Journal Live! 2014 in the Motorola Solutions booth (#404).  Entigral will demonstrate its TraxWare® software solution using Motorola’s RFID fixed and handheld readers, showing Intelligent Asset Tracking of high valued assets in enterprise, manufacturing, and supply chain.

Entigral will demonstrate how TraxWare can be used to track RFID-tagged high-valued assets through multiple processes.  Motorola’s FX7500 fixed RFID reader and MC3190-Z handheld RFID reader will be used to collect data and TraxWare will provide the intelligence for automation and reporting.  Operation of the system will be shown using PCs, mobile devices, and tablets.

“Providing visibility to high valued assets, inventory, and work-in-process is an important aspect as manufacturing companies move toward Smart Manufacturing.  We’re excited to demonstrate how TraxWare can bring the Internet of Things to the factory floor,” says Mark Gemberling, VP of Sales & Marketing at Entigral.

RFID Journal Live! 2014 will be held at the Orange County Convention Center in Orlando, FL from Tuesday, April 8 through Thursday, April 10.

About Entigral

Entigral is an enterprise software company that develops and sells TraxWare ‒ an industry-leading sensor automation platform.  TraxWare enables a new generation of sensor-based inventory and asset tracking applications, primarily using Radio Frequency Identification (RFID) sensors, for Smart Manufacturing.  These tracking applications include capital and fixed asset tracking, work in-process management, warehouse and supply chain management, and inventory replenishment.  For more information about Entigral’s solutions, visit www.entigral.com.

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Press Contact
Rachel Lee Brady
rbrady@entigral.com or 252-299-2326

Mark Gemberling, VP Sales and Marketing

mgemberling@entigral.com or 919-787-5885, x203

For more information about Entigral and its solutions, please visit www.entigral.com.

TraxWare®, AssetTrax™, WIPTrax™, SupplyTrax™, ControlTrax™, and ToteTrax™, are trademarks of Entigral Systems, Inc.  All other trademarks are the property of their respective owners.

Entigral Launches Professional Services Group

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February 26, 2014 ‒ Raleigh, NC ‒ Entigral announced today that it is launching a professional services group focused on assisting prospective customers and system integrators with their implementation of Radio Frequency Identification (RFID) solutions. Entigral is best known for its powerful, extensible TraxWare® RFID software automation platform that is installed in numerous manufacturing, energy, and government locations. The company’s highly skilled engineers, software designers, and consultants have a combined 150 years of experience in RFID implementations for inventory and asset tracking, supply chain, and work-in-process applications.

The recently formed professional services group is designed to support organizations that need expert advice and implementation services for their deployments of RFID based solutions.   Services range from discovering potential process improvements to delivering turn-key installations, and include RFID consulting, site surveys, system design, pilot testing, project management, ROI analysis, system installation and post installation services.

“Service has always been an important part of what Entigral does,” says L. Allen Bennett, Founder and Executive Vice President of Professional Services. Mr. Bennett has over thirty years of personal experience in the manufacturing sector and was an early innovator in the application of RFID solutions for manufacturing. Mr. Bennett adds, “We are taking all of the intense internal planning and experience that goes into a TraxWare deployment, and offering these same, exacting services to clients and partners.”

The goal is to provide expert advice and services to organizations, be they end users or system integrators, at any level of commitment in an RFID implementation. A company who engages Entigral’s professional services group does not have to be an existing TraxWare customer or reseller, but it is through many TraxWare applications that Entigral’s intricate knowledge of RFID’s complexity has been honed.  As Booth Kalmbach, Entigral CEO, states: “Every RFID implementation is unique and it has unique business requirements and workflows. The experience gained in developing solutions to complex environments has given our professional services team an edge over the competition.”

If you or your customers are looking to increase ROI, introduce cost avoidance, or reduce time to market for your RFID solutions, contact Entigral today to schedule a consultation.

 

About Entigral

Entigral is an enterprise software company that develops and sells TraxWare ‒ an industry-leading sensor automation platform.  TraxWare enables a new generation of sensor-based inventory and asset tracking applications, primarily using Radio Frequency Identification (RFID) sensors, for Smart Manufacturing.  These tracking applications include capital and fixed asset tracking, work in-process management, warehouse and supply chain management, and inventory replenishment.  For more information about Entigral’s solutions, visit www.entigral.com.

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Press Contact

Rachel Lee Brady, rbrady@entigral.com or 252-299-2326

Mark Gemberling, VP Sales and Marketingmgemberling@entigral.com or 919-787-5885, x203

For more information about Entigral and its solutions, please visit www.entigral.com.

TraxWare®, AssetTrax™, WIPTrax™, SupplyTrax™, ControlTrax™, and ToteTrax™, are trademarks of Entigral Systems, Inc.

All other trademarks are the property of their respective owners.

Entigral Announces Channel Strategy

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January 29, 2014 ‒ Raleigh, NC ‒ Entigral, a leader in RFID and sensor-based automation software, is pleased to announce that they are launching a formal reseller program for its TraxWare® sensor automation software platform.  Under the new program, qualified system integrators (SI) and value added resellers (VAR) will now be able to resell a variety of TraxWare applications that are focused on asset, work-in-process, and inventory tracking in the growing manufacturing segment.

About Entigral

Entigral is an enterprise software company that develops and sells TraxWare ‒ an industry-leading sensor automation platform.  TraxWare enables a new generation of sensor-based inventory and asset tracking applications, primarily using Radio Frequency Identification (RFID) sensors, for Smart Manufacturing.  These tracking applications include capital and fixed asset tracking, work in-process management, warehouse and supply chain management, and inventory replenishment.  For more information about Entigral’s solutions, visit www.entigral.com.

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 Press Contact

Rachel Lee Brady
rbrady@entigral.com or 252-299-2326

Mark Gemberling, VP Sales and Marketing
mgemberling@entigral.com or 919-787-5885, x203

For more information about Entigral and its solutions, please visit www.entigral.com.

TraxWare®, AssetTrax™, WIPTrax™, SupplyTrax™, ControlTrax™, and ToteTrax™, are trademarks of Entigral Systems, Inc.

All other trademarks are the property of their respective owners.